Yiyecek ve İçecek İşletmelerinde Duyusal Pazarlama Uygulamaları (Sensory Marketing Practices in Food and Beverages Companies)

Android Uygulamaları Bellek Hataları Yakalanması ve Etkileri

Öz: Günümüzde mobil uygulamalar oldukça yaygın kullanılmakta, birçok kurum servislerini mobil alanlara taşımaktadır. Bu uygulamalar için diğer yazılımlardan farklı gereksinimler bulunmaktadır. Bunların en başta gelenleri bellek kısıtı ve işlemci kullanımıdır. Bellek sızıntısı olan, hızlı yanıt veremeyen uygulamalar kullanıcı memnuniyetini düşürmektedir. Kullanıcıların mobil uygulamadan kolay va...

A Study of Green Marketing Practices in Indian Companies

The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product desig...

Industrial Concentration in the Iranian Food Products and Beverages Industries

The Influences On Contemporary Marketing Practices In High-Technology Companies: Research Programme and Preliminary Findings

The aim of this research is to identify and understand the contextual, customer and firm based factors that influence the adoption of certain marketing practice(s), and the transitions between practices in high technology industries. It is also intended that this research will give more detailed insight into and understanding of the nature of marketing practices in high technology industries. T...

Availability and marketing of food and beverages to children through sports settings: a systematic review.

OBJECTIVE The current systematic review aimed to identify and critically appraise research on food environments in sports settings, including research into the types of food and beverages available, the extent and impact of food and beverage sponsorship and marketing, and views about food environments among key stakeholders. DESIGN A systematic review. Fourteen English-language studies (two w...